Best Buy today unleashed a new service that enlists the passion and knowledge of Best Buy’s vast employee base to bring assistance directly to customer computer screens via micro blogging site Twitter. Staffed by Best Buy employees from across all operations, including BlueShirts and Geek Squad, Twelpforce^™ will answer product questions, troubleshoot technology challenges and solve customer service issues, all from the comfort of the users’ keyboard or mobile phone.

Twitter users attempting to reach Twelpforce^™ should address their questions to @twelpforce, to alert Best Buy employees of their problems or questions. Twelpforce^™ will reply back to that specific user, although other Twitter users will be able to follow the conversation, should they so choose.