Customers want to know that the products they buy from us are responsibly made and sourced. They want energy-efficient and environmentally responsible technology. They want to know their old electronics are recycled or refurbished, not dumped in a landfill. They want us to do more than charitable giving; they want us to participate in their community. And they want to know what more we intend to do in the future. So here's a look into the aspirational crystal ball. Five years from now we'll be:

  1. A global champion for human ingenuity and opportunity
    — Our employees providing leadership for our industry, our customers and our communities worldwide.

  2. A global advocate for consumers in the world of technology
    — Delivering consumer electronics products and services to more people than any other company in the world.

  3. Environmentally and socially accountable for our brands and business operations worldwide

Yes, these are big aspirations. But, our values demand that we step up and stay mindful of our place around the planet, every day.