Reward Zone
Best Buy and our best customers.
It's a beautiful relationship.
Lennon and McCartney. Peanut butter and jelly. Regis and Kathie Lee, and then Kelly. Some relationships just work. We're happy to report that we've found that kind of connection with about 31 million U.S. customers via Reward Zone, our customer loyalty program.
Get into the Reward Zone
Through a Reward Zone program membership (or a Reward Zone-branded credit card), the relationship magic happens in a variety of ways. An exclusive magazine, members-only coupons and sales, and the Reward Zone Racing Club are just a few examples of the special efforts expended to meet members' special needs. And of course, Reward Zone program members get a nice benefit for staying true to the blue (and yellow).
So why the extra love?
Simply put, it's a mutually rewarding relationship. Reward Zone members visit our stores and BestBuy.com more often than other customers. They spend more of their hard-earned dollars with us. And, most importantly, their level of trust in Best Buy – the key to any great relationship – is the highest of any customer group. So we work hard to earn that trust every day. That is our brand promise.
