What if...

So, what if a retailer, with millions of customers and thousands of employees talking to each other every day, trading stories that include the fact that milk gets spilled on portable DVD players, decided to turn that dynamic around? What if the customer could direct the research and development of some of the products themselves?


Technology meet Reality.

If we're being honest (and we are), we would have to admit that, by and large, the consumer electronics industry has not been known for listening to customers and reacting to the specific reality of their lives. For example, consumer electronics manufacturers don't usually factor in the fact that milk might get spilled on portable DVD players. But milk DOES get spilled on portable DVD players.

Reality meet Technology.

We interact with customers every day in our stores. We hear, firsthand, what they wish their products could do for them. Best Buy uses those insights to create products that fill gaps for our customers. Sometimes those gaps are related to their wallets. Other times it's about making things simpler or designing things better – designing them to match the reality of customers' lives.

Like a DVD player you can spill milk on.

Check out our product-brands, including Dynex, Geek Squad, Init, Insignia and Rocketfish.