Customer Growth
We believe that focusing on customers' needs generates growth opportunities.
That sounds simple—and it was certainly easier to grasp when we had one store in St. Paul, Minnesota, in 1966. Back then, we knew most of our customers by name—and we were only selling stereo equipment (and sheet music, give us a break, it was the 60s). It's easy to imagine true customer relationships in that store.
Fast-forward 40 years.
Our diligence and our passion for growth (and a little bit of luck) have built the #1 consumer electronics retailer in the world. And while our success makes us incredibly proud, we're also incredibly (ferociously, some would say obsessively) aware that we have to retain a personal connection with our customers in order to grow our business—just like we did 40 years ago.
A technology paradox.
That is particularly important today as the pace of change in our business is getting faster and faster... the experiences that customers are seeking are growing exponentially... AND the technology they count on to create those experiences is becoming more complex. And therein lies the paradox: just as people are looking to get MORE out of their technology, the technology itself is increasingly FRUSTRATING.
Our perspective.
That's where we come in. We believe we play a unique role in the industry. One that brings all the "stuff" together on behalf of customers: one customer at a time, one unique solution at a time. We believe solutions fuel growth with existing customers, help attract new customers (reference to market share graph that should go there) and lead us into new businesses.
We believe that this perspective can lead us into new geographies, new products and services, new businesses models and new... well, we don't even know yet, and that's the most exciting part of all. But we do know this: if we follow the customer as our guide, we're confident that we'll make the right decisions more often than not — and learn a ton when we don't.
And, more importantly, if we're doing our job, we believe our customers literally get richer lives. It's a big goal, but we take it in bite-sized chunks. In fact, we have this thing we call Reward Zone.
